CALL ANOTHER COFFEE MEETING.
Our assets deserve better!
I HATE HATE HATE your new ad campaign. To put it a few words: it is visually vulgar; in being visual in its question and answer, it cognates like a man, NOT like a woman.
The images which your commercial suggests as possible answers to the beckoning question: 'what is sexy?' are truly in awful taste.
It does serious damage to the modern female image, suggesting that even supermodels turn tricks. Since you've streamlined your brand image to college girls, please explain this line of thought. While it is possible that most college students get into sex work at some point or another to match rising tuition costs, it is not probable that tomorrow's nurses roll in lambos tonight.
I challenge you to CONTINUE THIS DIALOGUE and pull the video and rehash the ad campaign. Do what you have to do and CHANGE your marketing choices. Primarily, reconsider how much artistic freedom you give the male voices in the company ( I can safely guess this was the work of males).
Until then, I'll be inviting more female voices to join in the dialogue.
Sincerely,