The message in Armieda's advertisements need some serious readjustment. Cosmetic surgery should not be a gendered issue. You can appeal to an audience without degrading women and subjecting them to biases that they should change themselves in order to please their husbands/partners. No advertisement should portray an unhealthy relationship due to a belief that one partner doesn't look his or her best and the only way to overcome the problems in said relationship is to alter one's appearance to please the other. If someone wants to get cosmetic surgery it should be their decision entirely and for only his or her own happiness and no one elses.
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